Profile 32 : LANDEd
Based in San Francisco, Landed helps essential professionals, starting with educators, achieve homeownership and build financial security near the communities they serve. The company invests alongside educators when they are ready to buy a home in expensive markets like the Bay Area, Denver, Seattle, and Southern California. High land prices in these metros make it difficult for many individuals to become the long-term residents our communities depend on. Landed seeks to eventually expand to all those who uphold the communities: educators, healthcare workers, and first responders.
The company has raised over $US 11M.
Founder Story Nugget
“He [Lofton] comes to this from a foundation of family history and idealism, at least going by his Matchmakers interview with Webster. His mom was a teacher and his dad was a social worker, and while he recalled a positive, joyful family atmosphere, “money was always tight.”
Lofton maintained that memory into adulthood, as he helped to craft and build the idea for Landed. As well, he never lost sight of another ideal. “Every kid deserves a really great education – and many educators are running for the hills” given the high financial barriers to homeownership, which, of course, presents significant challenges for any teacher wanting to start his or her own family and to put down roots, or simply participate in the investment activity that is property ownership.
…“When you can provide 20 percent down, that makes you a more attractive buyer,” he said. That holds especially true for the market for homes priced close to an area average, a market that attracts fierce competition among buyers.”