Dear Founders,

As Founders Unfound’s Storytelling Co-founder, I am excited to write profiles about you and your awesome venture.

I look forward to understanding your leadership team, the company you created, the innovation and growth you’ve experienced, your traction, and the great revenue potential in your pipeline. 

 And, one additional request for a vivid reply to a talking point I care about deeply:

“What prompted you to start your venture?”

Of all the probing questions we ask our founders this one is my favorite because it honors your origin story, the “why” behind what you do.

It’s an emotional tether for a future customer, advisor, or investor.  I believe a founder’s story has an important role and is an essential element for sustained success when building a company from the ground up. Shared with confident candor, it adds depth and context for customers and investors and helps create champions.

Continue reading “Founding Stories & Peak Moments: Your Hero’s Journey as Entrepreneur.”