Full Transcript



Modjossorica (Rica) Elysee represents why we started Founders Unfound: brave, capable, inspirational, and determined. She pulls no punches. Rica took lessons from her community and nonprofit experiences and transformed herself into an entrepreneurial force.  She’s a sought after speaker on the fireside chat founder circuit. And has boldly helped bring together other women entrepreneurs with @thetable and Female Founders Day. She’s been featured in Forbes, Bloomberg, and Black Enterprise.

In this podcast episode, Dan spoke with Rica about her startup BeautyLynk – a company transforming the on-demand beauty market. The conversation ranged across many topics, including of course the wonderful origin story of BeautyLynk. What else did they cover?

Listen in and find out!


OUR SPONSOR FOR THIS EPISODE: Perfect Pitches By Precious 


How do we innovate the beauty chair?”
~ Rica Elysee

Rica and Dan talked about her startup journey, as well as:

  • her “third culture” life between America and Haiti
  • being on a billboard in Times Square (New York)
  • how music fits into her management approach
  • global expansion
  • what Rick Ross and Cardi B have to do with Morgan Stanley


“the fundraising journey when it comes to being a
founders of color is unique ” ~ Rica Elysee


Rica’s site:
(always open to speaking opportunities)

BeautyLynk company site:

or check them out on Twitter:


“There were a lot of people who told me I couldn’t do it,
and I’m still here. ”
~Rica Elysee




Dear Founders,

As Founders Unfound’s Storytelling Co-founder, I am excited to write profiles about you and your awesome venture.

I look forward to understanding your leadership team, the company you created, the innovation and growth you’ve experienced, your traction, and the great revenue potential in your pipeline. 

 And, one additional request for a vivid reply to a talking point I care about deeply:

“What prompted you to start your venture?”

Of all the probing questions we ask our founders this one is my favorite because it honors your origin story, the “why” behind what you do.

It’s an emotional tether for a future customer, advisor, or investor.  I believe a founder’s story has an important role and is an essential element for sustained success when building a company from the ground up. Shared with confident candor, it adds depth and context for customers and investors and helps create champions.

Continue reading “Founding Stories & Peak Moments: Your Hero’s Journey as Entrepreneur.”