Listen in from your favorite podcast spots or read the full transcript here.

Trajectory Startup: Ideation to Product Market Fit

A new book by entrepreneur and investor Dave Parker. This hot-off-the-presses publication is THE playbook for those at the earliest stages of the startup journey. Or even if you are just contemplating the jump to entrepreneurship. To get this great resource, go to dkparker.com or find anywhere you buy books.



Keara Kindelynn is Founder and CEO of Foreverly, a company with a mission to make dealing with death–a little less stressful. Foreverly helps organizations support their employees who have experienced the death of a loved one. 

Kera was born to a family with deep roots to her hometown of Brooklyn. She emerged from college and business school, climbing the corporate ladder. Leading all the way to Seattle and Microsoft. But it was her calling to volunteering and service that led her to the world of hospice, end of life, and the underserved season of bereavement. Kera saw that the death of a loved one is an unguided, stressful, and lonely experience – for those grieving and for those who want to support them. It’s from this transformative understanding that Foreverly was born. We spoke with Kera recently just after finishing the Techstars program.

Keara has a great story. You’ll want to listen in.


…casseroles are great, but there are many other things people need.
~ Keara Kindelynn

In this episode Keara and Dan discussed:

  • growing up in Brooklyn
  • parents who supported continuous curiosity
  • being mind-blown by her first experience with affluent black America
  • the “tragedies in 3’s” that spurred on starting Foreverly
  • pivoting from selling service to customers, to a benefit for companiez



“Dad said, “You’ll run the world…or ruin it!
~Keara Kindelynn


“…often people are sticker-shocked by the price of a funeral that’s on average $10,000
~Keara Kindelynn


Listen in from your favorite podcast spots or read the full transcript here.

The Plug

Delivering clear analysis and powerful insights on what’s shaping the Black innovation economy.
Get your annual subscription to The Plug at tpinsights.com

technology to make growing easier, and small farming more profitable


Sabrina Williams is Founder and CEO of SEED, a company that helps consumers and underserved farmers grow smart and feed more by democratizing access to agriculture technology.

Sabrina is a native Californian, born and raised in Compton. Her curiosity and passions led her to pursuits in architecture, law, and urban planning. Through her non-profit, she dedicated herself to social justice challenges in urban communities. It was in this arena that Sabrina discovered the core issue that would lead to SEED: food insecurity amongst the most vulnerable, lower income populations. Now her company is bringing together technology, climate policy, and food equity to create more and better access to growing.

Sabrina has a great story. You’ll want to listen in.


“I seek out the places where I’m welcome
~ Sabrina Williams

In this episode Sabrina and Dan discussed:

  • the journey from architecture to law to urban planning
  • how SEED started as a big idea and morphed into a huge one
  • the link from food equity and social justice
  • the connection between Elvis, Karl Marx, and the Blues
  • balancing the startup life by playing in a ska band



“ …if you can improve the soil in communities where there’s a high level of pollution, you’re immediately changing that environment
~ Sabrina Williams


“ One of those policies was no growing food in your [public] housing. Nothing on balconies, nothing in the little bit of soil you have out in the public area. Why can’t they plant a tomato plant?
~ Sabrina Williams